Product and visual designer focused on brand, objects, and visual systems across digital and physical spaces.
Vertically Integrated Projects: Digital Media Intellect & IDM @ NYU Tandon
Designing cross-platform campaigns and visual identity for NYU’s Integrated Design & Media department.
Graphic Design, Brand Identity, Social Media
September 2024 - May 2025
Team — Anne-Marie Prekezes (Graphic Designer), Kashvi Gupta (Strategy Analyst), Waleed Panjwani (Project Manager)
Overview
From 2024–2025, I was selected for NYU’s Vertically Integrated Projects (VIP) program, where I designed content for the Integrated Design & Media (IDM) department. I helped launch IDM’s LinkedIn presence and led cross-platform campaigns, including Alumni in Action, that spotlighted student and alumni career paths. Alongside this, I worked as a paid graphic designer for IDM, contributing to the department’s evolving visual identity and community outreach materials.
Goals
Break stereotypes about IDM being “just UX”
Humanize post-grad career paths through alumni features
Engage both prospective students and NYU’s broader academic community
Develop a visual system that’s playful, informative, and cohesive across platforms
My Role
Conceptualized and designed all visual assets (Instagram & LinkedIn)
Created brand guidelines and reusable templates
Developed layouts for the Alumni in Action and Day in the Life series
Edited layouts based on team feedback and platform specs
Worked closely with a strategist and project manager for rollout
Project Highlights and Impact
Alumni in Action (LinkedIn)
A series of written Q&As spotlighting IDM alumni in creative and tech careers. I designed layouts that felt bold and easy to scan, using gradients, chrome textures, and sketch-like doodles to reflect IDM’s hybrid of art and technology.
→ Achieved our highest click-through rate (11.48%)
Day in the Life (Instagram Reels)
Short-form video content following current IDM students through their classes, projects, and workspaces. I developed supporting visual frames, titles, and post layouts to maintain identity across all formats.
→ Top post reached 2.8k+ people and had 26 comments
Alumni Spotlight featuring Aparna Ramakrishnan. This feature earned the highest click-through rate of all alumni posts at 11.48%.
Alumni Spotlight featuring Mayukh Goswami. This post helped launch IDM’s LinkedIn presence and became the most-clicked article in the series, with 107 total clicks.
The challenge was to create a cohesive visual identity that could adapt to both formal alumni features and playful student content. I leaned into bold gradients, chrome accents, halftones, and hand-drawn motifs; visual elements that reflected IDM’s experimental spirit while staying grounded in NYU’s academic brand. Each design was tailored to the platform: minimal and dynamic for Instagram, and clean and structured for LinkedIn. The goal was to strike a balance between clarity and creativity.
Visual Identity
Key Takeaways
Designing within constraints helped me focus.
Working within NYU’s brand identity while also bringing in IDM’s experimental energy taught me how to balance structure and creativity. I had to consider practical aspects, including platform specs, a consistent layout, and tone, while still making each post feel engaging. Instead of seeing limitations as frustrating, I started to appreciate how they shape the design and give it direction.
Collaboration is crucial, especially with those outside your field.
This was the first time I worked like a small studio team (social media agency): with a strategist and project manager, not just other designers. We created content calendars, pitched ideas, coordinated outreach to alumni and students, and adjusted timelines as needed when things shifted. Not everyone I worked with thought like a designer, which meant I had to explain the process, timelines, and why certain things take time visually. It was a challenge at first, but it taught me how to communicate across roles. We even helped launch IDM’s LinkedIn page, which provides students and alumni with a space to connect, and I’m glad I had the opportunity to help shape it.
Select Graphics
Alumni in Action Series, Event & Lecture Promotions, and Campaign Teasers.
