Digital Media Intellect & IDM @ NYU
Designing cross-platform campaigns and visual identity for NYU’s Integrated Design & Media department.
Graphic Design, Brand Identity, Social Media
September 2024 - December 2025
Team — Anne-Marie Prekezes, Kashvi Gupta, Waleed Panjwani
Role — Content + Graphic Designer
Overview
From 2024–2025, I designed content for NYU’s Integrated Design & Media (IDM) department through the Vertically Integrated Projects program and as a paid graphic designer. I helped launch IDM’s LinkedIn presence and developed cross-platform campaigns, including Alumni in Action, highlighting student and alumni career paths.
Goals
Challenge perceptions of IDM as “just UX”
Highlight student and alumni career paths
Create a playful, informative visual system that works across platforms
My Role
Designed visual assets, brand guidelines, and reusable templates for Instagram and LinkedIn
Designed graphics and layouts for Alumni in Action, event & lecture promotions, and campaign teasers
Adapted designs based on team feedback and platform requirements
Collaborated with a strategist and project manager through rollout
Our team launched IDM’s LinkedIn presence as a new platform for connecting with students, alumni, and the broader professional community. We introduced Alumni in Action, a series combining alumni interviews, career stories, and original graphics.
Alumni in Action — LinkedIn Article
I designed the article covers and visual layouts for a series of alumni Q&As exploring creative careers, projects, and experiences after IDM.
Visual Identity
I developed a flexible visual system that balanced NYU’s existing identity with IDM’s more experimental character. A consistent palette and typography created cohesion across platforms, while gradients, halftones, chrome textures, and hand-drawn elements gave individual campaigns room to feel distinct.
Select Graphics
Alumni in Action Series, Event & Lecture Promotions, and Campaign Teasers
Impact and Results
The graphics I developed strengthened IDM’s social presence on LinkedIn and Instagram. Alumni features were particularly effective at reaching audiences beyond the existing IDM community, while the broader visual system allowed us to maintain consistency across more than 50 pieces of content.
Alumni in Action — Aparna Ramakrishnan; This feature earned the highest click-through rate of the alumni series at 11.48%
Alumni in Action — Mayukh Goswami; This feature became the most-clicked alumni article, receiving 107 clicks
Reflection
Designing within constraints helped me focus.
Working within NYU’s brand identity while bringing in IDM’s experimental energy taught me how to balance structure and creativity. I had to consider platform specs, consistent layouts, and tone while still making each post feel engaging. Instead of seeing those limitations as frustrating, I started to appreciate how they could shape the design and give it direction.
Collaboration is crucial, especially with people outside your field.
This was my first time working like a small studio team, alongside a strategist and project manager rather than only other designers. We pitched ideas, built content calendars, coordinated outreach, and adjusted timelines as things shifted. It taught me how to explain my process and communicate design decisions across different roles. We also helped launch IDM’s LinkedIn page, which gave me the opportunity to help shape something from its beginning.
Social Media Content
Content designed for prospective and current students, highlighting student and alumni work, career paths, department initiatives, and upcoming events. Our team developed the graphics and managed content across Instagram and LinkedIn.